Click Fraud Update: Google & Yahoo Resources
For those of you who run PPC campaigns, Google and Yahoo have both recently launched click-quality microsites with information about PPC click fraud and what each is doing to combat it. I often get asked about click fraud, and whether someone should avoid PPC because of click fraud. What I believe, based on discussions with people “in the know”, is that click fraud exists but is much smaller a problem than the media would have you believe. Google and Yahoo both understand the gravity of the click fraud, and its in their best interest to make their PPC clicks as innocent as possible.
In the end, even if click fraud subtracts 5% of your total clicks, the overall ROI of your program should be relatively high. While it’s always hard to swallow a loss, the net gain of PPC advertising should more than make up for it.
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