Analytics Happenings

I’ve been entrenched in web analytics for the past few months, and I’ll tell you, a lot is going on. A few months ago, Google rolled out an updated to Google Analytics which uses an updated code base for performance improvements. Unfortunately it looks like they didn’t put it through the wringer before launch because a ton of people are having problems. The problems specifically target e-commerce tracking, and you can read more here: Action Needed: ga.js is broken!

Meanwhile, Microsoft is about to launch it’s own analytics product. Code-named Gatineau, the real name was revealed yesterday: Microsoft Adcenter Analytics. I know…doesn’t that just get your blood pumping. Ian Thomas revealed more of the details at his blog this week. It looks like MSAA will have some interesting features, as well as an automatic code installer, which I’m skeptical about at this point. Will MSAA have enough distinct features to pry marketshare away from Google Analytics. Frankly, I doubt it, but the competition is always good for the consumer.

Anyways, I could go on and on about this…the bottom line is, there are adequate tools available for no charge that allow businesses to know exactly what how their website and online marketing is performing. Use them to your advantage!

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